How To Add Animated Gif Into Dreamweaver Cc Template 2017
How to Embed HTML5 Video in Emails | And Your Other Options
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Can yous embed videos in an HTML email? The answer is a little more than complicated than a simple "yes" or "no."
There are plenty of good reasons why you'd want to include videos in emails:
- They're super engaging. Not but do videos grab people'south attention, but they as well help them retain information.
- They're very constructive. In a Wyzowl survey, 84% of people said they've been convinced to purchase a production or service by watching a video. And 78% of marketers said that video has direct increased sales.
- They're useful for explaining concepts. Videos are often the easiest mode to explicate things, similar accomplishing a chore or assembling a product.
- They're great at supporting a brand. Videos with team members' faces that highlight the culture of a make add a man touch.
Electronic mail is one of the best means to get content in forepart of people. So when you pair it with highly engaging videos, you have a powerful, effective marketing tool.
The truth is that videos usually don't piece of work in emails, and it can be confusing and time-consuming to figure out a proficient solution. But hope is not lost! In that location are means to make the most of video while still ensuring your subscribers have an excellent experience.
Exercise videos work in HTML emails?
Equally with so many other things in email marketing, the answer to the question "Do videos work in emails?" isn't exactly straightforward. It all depends on the email client (surprise, surprise).
According to the online tool, CanIEmail.com, support for embedding videos in email is inconsistent, to say the least. Embedded video may display and play in Apple Mail and some Outlook for Mac inboxes. But even so, you're taking a bit of a gamble.
At that place's also limited support for video in some smaller clients such equally Mozilla Thunderbird and Samsung Post. Merely the biggest drawback for most electronic mail teams is that embedded video is not supported in Gmail inboxes. The Google initiative AMP for Email isn't supporting video yet either.
For Gmail and many other email clients, you'll need a fallback that displays in place of the video actor.
What email clients back up embedded video?
| Customer | Plays Video | Shows Fallback |
| AOL Postal service | | X |
| Apple Mail | √ | |
| Gmail Webmail | | Ten |
| Gmail Android | | X |
| Gmail iOS | | X |
| Outlook 2003-2016 | | X |
| Outlook for Mac | √ | |
| Outlook Android | | Ten |
| Outlook iOS | | X |
| Outlook.com | | X |
| iOS Mail | √ | |
| Samsung Email | √ | |
| Thunderbird | √ | |
| Yahoo! Mail | | X |
| Yahoo! Mail iOS | | X |
| Yahoo! Mail service Android | | Ten |
*For the latest nigh client support for video in email, check out Can I Email .
Can you lot embed YouTube videos in email?
Unfortunately, no. Embedding YouTube videos requires Javascript, which doesn't piece of work in e-mail. If it'southward not a video from your brand, create a clickable graphic or call-to-activeness that takes subscribers directly to the content on YouTube, or to a landing page where yous've embedded the video.
You may have noticed that if yous include a YouTube link in a personal Gmail bulletin, it creates a playable popular-upwardly shadow box inside the application. All the same, the video appears like an zipper at the bottom of the email, and this probably isn't the viewing experience you want in a marketing email.
Essentially, if you are going to include embedded video in an electronic mail campaign, you'll demand to host that content on your own server or content delivery network (CDN).
What video formats work in email?
HTML5 supports three main video formats: MP4 (with H.264), OGG, and WebM. It also supports GIFs and animations, which are both viable alternatives that we'll dive into a chip more than later.
The H.264 codec in particular is ideal for compressing videos into a smaller file size for streaming without a negative impact on quality.
How to embed HTML5 videos in email
There are ii potential ways to utilise HTML5 to embed a video in emails: the <object> and the <video> tag. As a reminder, email client support for both these methods is very express.
The <object> HTML5 element defines a container for media or another external resource. Here's an example from Mozilla using the <object> tag to embed a Flash flick.
Using <object> to embed video in email
<!-- Embed a flash movie --> <object data="pic.swf" type="application/ten-shockwave-flash"></object> <!-- Embed a flash moving picture with parameters --> <object data="movie.swf" blazon="application/x-shockwave-wink"> <param name="foo" value="bar"> </object>
However, Tin can I Email indicates this would only be supported in Apple Mail for iOS. And of class, Wink no longer exists!
When Email on Acid first published this article, we used the <video> tag to create HTML5 code and embed this video of a cartoon bunny.
The following code expands on the basics of using the <video> element in the context of an electronic mail.
Using <video> to embed video in email
<video width="320" height="176" controls affiche="https://www.emailonacid.com/images/blog_images/Emailology/2013/html5_video/bunny_cover.jpg" src="https://www.w3schools.com/html/mov_bbb.mp4" > <!-- fallback 1 --> <a href="https://world wide web.emailonacid.com" ><img height="176" src="https://world wide web.emailonacid.com/images/blog_images/Emailology/2013/html5_video/bunny-fallback.jpg" width="320" /></a> </video>
Electronic mail clients that support embedded video will use the "poster=" aspect as the thumbnail. The file referenced by the source (src=) tag is the actual video. Equally a fallback, clients that don't back up HTML5 video will render the image within the video tag that is wrapped by the <a href= >.
There are also several client-specific fallbacks that nosotros used at the time to address sure issues in clients that back up video differently. For example, Android four and iOS8 were rendering the video cover, but it was unplayable. And so, we created a carve up default playback section.
Likewise, while iOS vii and 10 supported our video, iOS 8 and 9 rendered only an image with a play button. To remedy that problem, we used the @back up declaration to target certain CSS.
The @media query ( -webkit-min-device-pixel-ratio) worked for Apple Post and Outlook for Mac. But Outlook for Mac requires subscribers to correct-click on a video to play it.
Long story short, coding an HTML email with a video is probable going to become a bit complicated and require multiple fixes and fallbacks if you want all subscribers to have the best experience possible.
Hither'southward a look at the lawmaking for the unabridged email developed to display our cartoon bunny video.
Total code for embedding HTML5 video in email
<!doctype html> <html> <head> <title>Video in Email Exam</championship> <style type="text/css"> .video-wrapper {brandish:none;} @media (-webkit-min-device-pixel-ratio: 0) and (min-device-width:1024px) { .video-wrapper { display:cake!of import; } .video-fallback { display:none!important; } } @supports (-webkit-overflow-scrolling:touch) and (color:#ffffffff) { div[grade^=video-wrapper] { brandish:block!important; } div[class^=video-fallback] { brandish:none!important; } } #MessageViewBody .video-wrapper { display:block!important; } #MessageViewBody .video-fallback { display:none!important; } </mode> </head> <body> <B>Video in Email Test</B><BR> <!-- video department --> <div form="video-wrapper" way="display:none;"> <p>Video Content</p> <video width="320" height="176" controls="controls" poster="https://world wide web.emailonacid.com/images/blog_images/Emailology/2013/html5_video/bunny_cover.jpg" src="https://world wide web.w3schools.com/html/mov_bbb.mp4" > <!-- fallback 1 --> <a href="https://www.emailonacid.com" ><img tiptop="176" src="https://www.emailonacid.com/images/blog_images/Emailology/2013/html5_video/bunny-fallback.jpg" width="320" /></a> </video> </div> <!-- fallback section --> <div form="video-fallback"> <p>Fallback Content</p> <a href="https://world wide web.emailonacid.com" ><img summit="176" src="https://www.emailonacid.com/images/blog_images/Emailology/2013/html5_video/bunny-fallback.jpg" width="320" /></a> </div> </body> </html> Alternatives for video in email
It's entirely possible to harness the power of video without really embedding video content within an email. Here are a few of the most common ways email marketers get around the consequence of express video support.
1. Image with a false play button
The simplest fashion to replicate the experience of an actual video in a marketing email is to simply apply an image with a play button graphic on top of it. This could exist as piece of cake as taking a screenshot of the video role player itself. A designer could besides create a custom graphic for a more polished look.
False play buttons in emails aren't meant to be deceiving. They're a visual indicator of video or audio content on the other end of the click. Packlane used a brilliant, colorful play push to encourage subscribers to click and watch the video in their e-mail.
2. Blithe GIFs
Instead of a static image, many email marketers use GIFs as placeholders for videos. This brings the benefit of attention-grabbing motion to your email in a way that's much more reliable than an embedded video.
Different embedded videos, the bulk of email clients support blithe GIFs. So, one selection is to turn an important segment of your video into a GIF using software like EZGif or Adobe Spark. But even GIPHY.com has a free tool for turning videos into GIFs.
The squad at The Lifelong Customer podcast used a short interview prune with captions turned on that created the feeling of a video and encouraged subscribers to click and view the content. As a bonus, the GIF also has a imitation play button on it.
There are a few things to go along in mind when using GIFs in e-mail marketing. They tin can cause ho-hum loading if they're too big or y'all use too many in an electronic mail. Plus, GIFs in Outlook can be problematic in some cases.
3. Animated buttons
Yet some other pick for adding some motion and indicating video content is an animated play push button graphic. These can be placed on meridian of video thumbnails or used as standalone call-to-activeness graphics similar the one beneath.
The play button might fade in, movement, or spin — merely don't get too complicated or flashy. You want just enough to go attention without being obnoxious.
You lot could also add an blithe push, pointer, or some other symbol that points directly to the video. In that location are a ton of creative ways to do this.
For instance, Rentalcars.com included a dashed arrow pointing to their video, letting subscribers know they can "tap to play." They also fabricated the video super visually highly-seasoned, tucked into a holiday card.
Is embedded video in email worth it?
Plenty of email marketers want to add more interactivity to their campaigns. As email evolves, information technology's becoming possible to do more inside of the inbox. That includes everything from taking surveys and filling out forms to adding items to a shopping cart.
While the use of video in HTML emails still lacks widespread support, being a pioneer in this area could have its advantages. Information technology comes downward to your strategy every bit well as the time and resources yous want to spend embedding videos in emails.
When you use E-mail on Acid's Email Analytics, you lot tin encounter which clients subscribers apply to view your campaigns. If a big enough base of your subscribers uses email clients that back up video, it may be worth a little actress piece of work. But if not – there are nevertheless plenty of means to take advantage of video content and amplify it with electronic mail marketing.
Whatever you lot decide to practise, testing your emails and previewing them on major clients and devices is disquisitional. The E-mail on Acid platform is designed to help yous evangelize email perfection. Discover out if your fallbacks are working and see what subscribers see when yous embed video in emails.
Plus, Campaign Precheck includes a host of other features that help you lot perfect every email before you hit send. Try it out for yourself!
This article was last updated in September 2021. Information technology was previously updated in August 2018 and December 2017. It was first published in 2013.
Author: The E-mail on Acrid Squad
The Email on Acid content team is made up of digital marketers, content creators, and straight-up email geeks.
Connect with u.s.a. on LinkedIn, follow u.s. on Facebook, and tweet at @EmailonAcid on Twitter for more sweet stuff and slap-up convos on e-mail marketing.
Writer: The Electronic mail on Acid Team
The Email on Acid content team is made up of digital marketers, content creators, and directly-upward email geeks.
Connect with u.s. on LinkedIn, follow us on Facebook, and tweet at @EmailonAcid on Twitter for more than sweet stuff and nifty convos on e-mail marketing.
Source: https://www.emailonacid.com/blog/article/email-development/a_how_to_guide_to_embedding_html5_video_in_email/
Posted by: collinscapon1936.blogspot.com
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